2024 Google Ads Masterclass: Learn Pay-Per-Click (PPC) Advertising Strategies

2024 Google Ads (Adwords) Masterclass - Pay-Per-Click PPC Adverts

Learn How to Use Google Search, Display, Shopping & YouTube Ads to Increase Sales, Traffic & Leads - Basic to Advanced

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Last Updated: 2024-11-25 07:11:50 English Course Type: Self Learning

How to use the Google Ads to drive traffic and sales for your business
Understand the main campaign types
Track your performance and understand key metrics
Launch successful Google Ads campaigns
Create your first Google Ads campaign
Optimise you campaigns for best performance

Learn how to promote your business using Google Ads – the world's leading online advertising platform and a great opportunity for entrepreneurs.

Use Google Ads to promote your business and boost your income. You don't need any prior knowledge of online advertising or technical skills - if you can use a web browser, you are good to go!

This course is by Trevor Ginn, a successful online retailing entrepreneur who runs an online business that sells over $4 million/year. Trevor Ginn has over ten years of experience selling online. The course covers:

Account setup

Setting goals and objectives

Search Campaigns

Display Campaigns

Shopping Campaigns

Google Merchant centre

Reporting and Metrics

Targeting

Each section has a written course summary, and once purchased, this course is available to students forever.

Course content and overview

This course is for you if you are a Google Ads newbie or an experienced advertiser looking to improve your sales. You will learn about how to use Google Ads from start to finish. The course comprises over 10 detailed sections, each tackling an aspect of the Google Ads platform. At the end of the course, you will be able to:

Select the right campaign type for your objectives

Create successful Google Ads campaigns

Target your ads effectively

Create compelling Ads

Understand key metrics and generate product reports

Optimise your ads for better performance

This course distils the instructor's enormous experience in online advertising and eCommerce 40+ digestible lessons. He is always happy to answer email questions and loves hearing from students.

No prior knowledge or experience of selling online is required before starting this course. You will, however, require basic computer and internet skills.
A computer with an internet connection! You will also need a text editor (e.g. Microsoft word or Google Docs) and a spreadsheet (e.g. Microsoft excel or Google sheets).

This course is suitable people who are new to Google Ads, but will also be of interest to existing users who are looking to improve their sales.
This course includes downloadable guides which are a great reference for sellers of all abilities.

Section 1 : Introduction to Google Ads 4 Lectures 00:16:58
Lecture 1 :
Welcome to the course! Preview
Lecture 2 :
Why Paid Search
Lecture 3 :
Search Engine Marketing Search Engine Optimisation and Paid Search
Lecture 4 :
Intro to Google Ads
Section 2 : Google Ads Basics 4 Lectures 00:14:58
Lecture 1 :
Google Account Settings
Lecture 2 :
Ad Auction And Ranking
Lecture 3 :
Bidding strategies
Lecture 4 :
Budgets
Section 3 : Creating Google Ads campaigns 5 Lectures 00:32:18
Lecture 1 :
Google Ads Campaign types
Lecture 2 :
Choosing Campaign objectives
Lecture 3 :
Ad account structure
Lecture 4 :
Campaign Settings
Lecture 5 :
Targeting options
Section 4 : Search Ads 7 Lectures 00:46:59
Lecture 1 :
Creating Search Ads
Lecture 2 :
Writing successful text ads
Lecture 3 :
Keyword Research
Lecture 4 :
Keyword Planner
Lecture 5 :
Keyword Matching
Lecture 6 :
Dynamic Search Ads
Lecture 7 :
Optimising Search Ads
Section 5 : Display Ads 3 Lectures 00:14:03
Lecture 1 :
Display Ads - Intro
Lecture 2 :
Creating Display Ads
Lecture 3 :
Optimising display ads
Section 6 : Google Shopping Ads 6 Lectures 00:44:46
Lecture 1 :
Google Shopping Ads Intro
Lecture 2 :
Google Merchant Centre Introduction
Lecture 3 :
Optimising feed
Lecture 4 :
Merchant centre settings
Lecture 5 :
Creating Google shopping campaigns
Lecture 6 :
Optimising Google shopping
Section 7 : Reporting and Analytics 5 Lectures 00:31:45
Lecture 1 :
Important Metrics
Lecture 2 :
Insights
Lecture 3 :
Reports
Lecture 4 :
Dashboards
Lecture 5 :
Conversion tracking
Section 8 : Tools 2 Lectures 00:08:15
Lecture 1 :
Google ads editor
Lecture 2 :
Shared Libraries
Section 9 : Performance Max Campaigns: Google Ads Quick Star 1 Lectures 00:07:36
Lecture 1 :
Performance Max

How do i access the course after purchase?
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Are these video based online self-learning courses?
Yes. All of the courses comes with online video based lectures created by certified instructors. Instructors have crafted these courses with a blend of high quality interactive videos, lectures, quizzes & real world projects to give you an indepth knowledge about the topic.
Can i play & pause the course as per my convenience?
Yes absolutely & thats one of the advantage of self-paced courses. You can anytime pause or resume the course & come back & forth from one lecture to another lecture, play the videos mulitple times & so on.
How do i contact the instructor for any doubts or questions?
Most of these courses have general questions & answers already covered within the course lectures. However, if you need any further help from the instructor, you can use the inbuilt Chat with Instructor option to send a message to an instructor & they will reply you within 24 hours. You can ask as many questions as you want.
Do i need a pc to access the course or can i do it on mobile & tablet as well?
Brilliant question? Isn't it? You can access the courses on any device like PC, Mobile, Tablet & even on a smart tv. For mobile & a tablet you can download the Learnfly android or an iOS app. If mobile app is not available in your country, you can access the course directly by visting our website, its fully mobile friendly.
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Trevor Ginn,

3924 Course Views

6 Courses

Trevor Ginn is the founder of VendLab, an eCommerce agency specialising in multi-channel eCommerce. Trevor has been trading online for over 10 years and alongside his consulting business runs several eCommerce businesses which trade successfully on Amazon, eBay, Google shopping as well as several other international channels. When not thinking about eCommerce, Trevor loves climbing, mountain biking and reading.