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  • How to use the Amazon platform to build a successful international ecommerce business.
  • Understand different fulfilment options available & choose the right one for your business including Fulfilled by Merchant (FBM) and Fulfilled by Amazon (FBA).
  • How to register your brand for Brand Registry.
  • Understanding how Amazon search works and how to optimise your listings.
  • Learn how to create listings what convert quickly and efficiently.
  • Research the best keywords for your product to drive sales.
  • Optimising pricing and winning the Buy Box.
  • Create your first FBA shipment from start to finish.
  • Manage your orders and deal with customers.
  • Keep on top of seller performance metrics such as Order Defect Rate.
  • Understand how to use Amazon's Sponsored product programme.
  • Boost your business sales through Amazon business.
  • How to use Amazon to reach customer across the world.

Learn how to make the most of selling on Amazon – the world’s largest online marketplace and an unparalleled opportunity for entrepreneurs.
 
Start an Amazon business and boost your income, or escape the 9-to-5! You don't need any prior knowledge of Amazon or any technical skills - if you can use a web browser, you are good to go!!
 
This course is taught by Trevor Ginn, a successful online retailing entrepreneur who runs an Amazon business that sells over $ 3 million/year. Trevor Ginn has over 10 years of experience selling on Amazon. He will show you how to:
 
Open an Amazon account
 
Create optimised Amazon listings which convert
 
Get to the top of Amazon search results (Amazon SEO)
 
Set up Fulfilled by Amazon (FBA) and create your first shipment
 
Manage orders
 
Monitor your performance metrics
 
Run a successful Amazon sponsored product (PPC) campaign
 
Expand internationally
 
Each section has a written course summary, and once purchased, this course is available to students forever.
 
Course content and overview
 
If you are an Amazon newbie looking to take your first step to financial independence or an experienced Amazon seller looking to improve your sales, this course is for you. You will learn about selling on Amazon from start to finish. The course comprises 17 detailed sections, each of which tackles an aspect of the Amazon selling platform. In the end you will be able to:
 
Create new products with keyword-rich content.
 
Optimise your products for performance in Amazon search
 
Advertise products using Amazon Sponsored Products
 
Replenish inventory by shipping to an Amazon fulfilment centre
 
Manage customers and orders and maintain a great feedback score
 
This course distils the instructor’s enormous experience of Amazon and selling online into 70+ digestible lessons. He is always happy to answer emailed questions and loves hearing from students.

  • No prior knowledge or experience of selling online is required before starting this course. You will, however, require basic computer and internet skills.
  • A computer with an internet connection! You will also need a text editor (e.g. Microsoft word or Google Docs) and a spreadsheet (e.g. Microsoft excel or Google sheets).
  • This course is suitable people who are new to Amazon, but will also be of interest to existing sellers who are looking to improve their sales.
  • This course includes downloadable guides which are a great reference for sellers of all abilities.
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  • Section 1 : Introduction 2 Lectures 00:06:58

    • Lecture 1 :
    • Lecture 2 :
    • Roadmap for starting an Amazon Business
  • Section 2 : Starting your Amazon Business 6 Lectures 00:23:32

    • Lecture 1 :
    • Branding for your Amazon Business
    • Lecture 2 :
    • Researching Products to Sell on Amazon
    • Lecture 3 :
    • Amazon Account levels - Standard or Professional
    • Lecture 4 :
    • Amazon Referral Fee
    • Lecture 5 :
    • Combined North American and EU accounts + single sign on
    • Lecture 6 :
    • Account opening requirements
  • Section 3 : Fulfilment options - FBA, FBM or SFP 4 Lectures 00:06:06

    • Lecture 1 :
    • FBM – Benefits and drawbacks
    • Lecture 2 :
    • FBA – Benefits and drawbacks
    • Lecture 3 :
    • Seller Fulfilled Prime (SFP) - Benefits and drawback
    • Lecture 4 :
    • Choosing the right Fulfilment option
  • Section 4 : Amazon's Product Catalogue and the Product Listing Page 4 Lectures 00:12:26

    • Lecture 1 :
    • Amazon's catalogue system
    • Lecture 2 :
    • Anatomy of the Amazon product detail page
    • Lecture 3 :
    • How Amazon combined product details from different sellers
    • Lecture 4 :
    • How to create product listings by catalogue matching
  • Section 5 : Amazon Search 4 Lectures 00:07:54

    • Lecture 1 :
    • What is Amazon Search
    • Lecture 2 :
    • Ranking Factors
    • Lecture 3 :
    • How Amazon indexes content
    • Lecture 4 :
    • Improving.performance
  • Section 6 : Keyword Research and Optimising Listing Content 3 Lectures 00:19:54

    • Lecture 1 :
    • Researching Keywords - Introduction
    • Lecture 2 :
    • Researching Keyword using Helium 10
    • Lecture 3 :
    • Optimising product listings content
  • Section 7 : Creating product individually and via flat files 6 Lectures 00:24:57

    • Lecture 1 :
    • Creating products on Amazon via product entry form
    • Lecture 2 :
    • Downloading the right feed file
    • Lecture 3 :
    • Price and quantity file (& inventory loader)
    • Lecture 4 :
    • Category specific flat files
    • Lecture 5 :
    • Creating Variations
    • Lecture 6 :
    • Fixing errors - drafts and selling applications
  • Section 8 : Pricing 3 Lectures 00:05:56

    • Lecture 1 :
    • The Buy Box
    • Lecture 2 :
    • Dynamic pricing
    • Lecture 3 :
    • Pricing Health, Fix Pricing Errors & Fee Discount
  • Section 9 : Fulfilled by Merchant (FBM) Shipping Options and Settings 4 Lectures 00:06:09

    • Lecture 1 :
    • FBM shipping options
    • Lecture 2 :
    • Shipping templates
    • Lecture 3 :
    • Listing level shipping settings
    • Lecture 4 :
    • Seller Fulfilled Prime (SFP)
  • Section 10 : Fulfilled By Amazon 7 Lectures 00:27:29

    • Lecture 1 :
    • Benefits of FBA
    • Lecture 2 :
    • FBA setup
    • Lecture 3 :
    • FBA Fees
    • Lecture 4 :
    • FBA Fee Reporting
    • Lecture 5 :
    • FBA inventory creation
    • Lecture 6 :
    • Send/Replenish FBA inventory
    • Lecture 7 :
    • Inventory Planning
  • Section 11 : Reporting 3 Lectures 00:09:08

    • Lecture 1 :
    • Payment Reports
    • Lecture 2 :
    • Selling Coach
    • Lecture 3 :
    • Business Reports
  • Section 12 : Managing Orders 3 Lectures 00:06:14

    • Lecture 1 :
    • Order Management
    • Lecture 2 :
    • Managing Returns
    • Lecture 3 :
    • Customer messages
  • Section 13 : Seller Performance 4 Lectures 00:04:38

    • Lecture 1 :
    • Amazon Seller Feedback
    • Lecture 2 :
    • A-Z claims
    • Lecture 3 :
    • Order Defect Rate
    • Lecture 4 :
    • Other performance Measures
  • Section 14 : Amazon for business 1 Lectures 00:02:55

    • Lecture 1 :
    • Amazon Business Programme overview
  • Section 15 : Growing your sales 3 Lectures 00:10:02

    • Lecture 1 :
    • Deals
    • Lecture 2 :
    • Vouchers
    • Lecture 3 :
    • Promotions
  • Section 16 : Amazon Sponsored Products 8 Lectures 00:43:39

    • Lecture 1 :
    • Amazon Sponsored Product and Sponsored Brands
    • Lecture 2 :
    • Ad objective and measurements
    • Lecture 3 :
    • Targeting and keyword matching types
    • Lecture 4 :
    • Amazon Sponsored Product Ads
    • Lecture 5 :
    • Amazon Sponsored Brands Ads
    • Lecture 6 :
    • Organising campaigns
    • Lecture 7 :
    • Reporting
    • Lecture 8 :
    • Optimising campaigns
  • Section 17 : Your Brand on Amazon 4 Lectures 00:13:42

    • Lecture 1 :
    • Registering a brand with Amazon Brand Registry
    • Lecture 2 :
    • Brand Registry features
    • Lecture 3 :
    • Branded Storefronts
    • Lecture 4 :
    • A+ Content
  • Section 18 : Expanding internationally 5 Lectures 00:07:42

    • Lecture 1 :
    • Amazon's International sites
    • Lecture 2 :
    • Expand Globally tool
    • Lecture 3 :
    • Create international listings
    • Lecture 4 :
    • Pan European FBA
    • Lecture 5 :
    • International customer service
  • Section 19 : Wrapping Up! 1 Lectures 00:00:53

    • Lecture 1 :
    • Congratulations
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Trevor Ginn is the founder of VendLab, an eCommerce agency specialising in multi-channel eCommerce. Trevor has been trading online for over 10 years and alongside his consulting business runs several eCommerce businesses which trade successfully on Amazon, eBay, Google shopping as well as several other international channels. When not thinking about eCommerce, Trevor loves climbing, mountain biking and reading.
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