2025 Mastering Email Deliverability: The Comprehensive Guide

Unlock the Secrets to Maximizing Reach, Ensuring Compliance, and Enhancing Email Marketing Performance

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Last Updated: 2025-02-27 11:02:03 English Course Type: Self Learning

Learn essential email deliverability metrics and their impacts.
Master SPF, DKIM, and DMARC for enhanced email security.
Improve sender reputation through effective practices.
Use AI to predict and improve email engagement rates.

Dive deep into the essential world of email deliverability with our meticulously crafted course, "Mastering Email Deliverability: The Comprehensive Guide." This course is expertly designed for digital marketers, IT professionals, business owners, and anyone aspiring to master the art and science of email communication. Through a series of six detailed modules, learners will acquire a thorough understanding of both the technical and strategic facets of email deliverability.

Starting with the basics, the course covers fundamental email protocols such as SMTP, POP3, and IMAP, explaining their roles in the email delivery process. It advances into the critical aspects of email authentication with comprehensive discussions on SPF, DKIM, and DMARC, teaching you how to fortify your email security and enhance trustworthiness. You will explore how to effectively manage your sender reputation, a key component in maintaining your email deliverability rates.

The course also delves into the legal landscapes of email marketing, offering insights into compliance with laws like GDPR, CAN-SPAM, and CASL, crucial for any business operating in or targeting customers in regulated markets. Additionally, it highlights the transformative impact of AI and machine learning on email marketing strategies—from optimizing send times to personalizing content to boost engagement and conversions.

Whether your goal is to enhance your email campaign results, ensure stringent compliance, or leverage the latest technologies, this course equips you with the knowledge and tools necessary for success in the competitive field of email marketing.

Basic Understanding of Email Systems
Basic Computer Skills

Digital Marketers
Sales Managers
Email Marketers
Small Business Owners

Section 1 : Module: 1 Introduction to Email Deliverability 6 Lectures 00:32:07
Lecture 1 :
What is Email Deliverability? Preview
Lecture 2 :
Importance Of Email Deliverability
Lecture 3 :
Critical Metrics to Track for Optimal Email Deliverability
Lecture 4 :
Types of Email Sends
Lecture 5 :
What are Marketing Emails?
Lecture 6 :
What are Transactional Emails
Section 2 : Module 2: Understanding Email Infrastructure 5 Lectures 00:16:30
Lecture 1 :
Understanding Email Infrastructure like SMTP (Simple Mail Transfer Protocol)
Lecture 2 :
What is POP3 ?
Lecture 3 :
What is IMAP ?
Lecture 4 :
Role of Mail Transfer Agents (MTAs)
Lecture 5 :
Role of ESPs( Email Service Provides) in Email Deliverability
Section 3 : Module 3: Email Authentication 6 Lectures 00:35:20
Lecture 1 :
What is Email Authentication?
Lecture 2 :
What is SPF (Sender Policy Framework)
Lecture 3 :
What is DKIM in Email Deliverability
Lecture 4 :
What is DMARC Record in Email Deliverability
Lecture 5 :
Other Required DNS Configurations
Lecture 6 :
Tools to check the DNS configuration
Section 4 : Module 4: Email Reputation - Factors Influencing Email, IP and Domain Reputation 7 Lectures 00:46:48
Lecture 1 :
What is Email Reputation?
Lecture 2 :
Factors Influencing Email Reputation Part 1
Lecture 3 :
Factors Influencing Email Reputation Part 2
Lecture 4 :
What are Spam Trap Hits
Lecture 5 :
Monitoring Email Reputation
Lecture 6 :
Understanding Email Bounces
Lecture 7 :
Types of IPs to select while sending Email Campaigns
Section 5 : Module 5: Legal Compliance and Standards 4 Lectures 00:17:19
Lecture 1 :
Overview of email-related laws ( CAN SPAM )
Lecture 2 :
What is GDPR Act ?
Lecture 3 :
CASL ( The Canadian Anti-Spam Legislation) Act
Lecture 4 :
Consent and Privacy Considerations in Email Marketing
Section 6 : Module 6 Role of Ai and ML in Email Deliverability 6 Lectures 00:25:53
Lecture 1 :
Role Of AI and ML in Email Deliverability
Lecture 2 :
Application of AI in Email Authentication and Fraud Detection
Lecture 3 :
Send Time Optimization using AI
Lecture 4 :
List Hygiene and Management using AI
Lecture 5 :
Application of Ai in Spam Filter Evasion
Lecture 6 :
Personalization and Content Optimization Using AI

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Gopaluni Sai Karthik,

327 Course Views

7 Courses

I aim to share my expertise and work experience through course modules designed to help those in the early stages of their careers. These modules will cover the practical applications of AI in digital marketing, providing valuable insights and strategies for maximizing business outcomes.