2025 Account-Based Marketing (ABM): A Complete Guide to Strategy & Success

2025 Account-Based Marketing (ABM) 2025: A Complete Guide

Master the Strategies, Tools, and Techniques to Drive B2B Success with Account-Based Marketing

All Level

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Last Updated: 2025-02-26 09:02:03 English Course Type: Self Learning

Design effective ABM strategies to target high-value B2B accounts.
Align sales and marketing teams for seamless collaboration.
Analyze ABM performance metrics to optimize campaigns.
Master multi-channel strategies for effective account targeting.
Master multi-channel strategies for effective account targeting.

Unlock the power of Account-Based Marketing (ABM) in 2025 with this comprehensive course designed for marketers, sales professionals, and business leaders. Whether you’re new to ABM or looking to refine your strategy, this course equips you with actionable insights, proven techniques, and cutting-edge tools to target high-value accounts effectively.

What You’ll Learn:

Craft personalized ABM strategies to engage decision-makers in B2B accounts.

Align sales and marketing teams for seamless collaboration and measurable results.

Analyze key ABM metrics to optimize campaigns and improve ROI.

Leverage tools like Demandbase, 6sense, and LinkedIn for account targeting and engagement.

Who This Course Is For:

Marketers looking to implement or enhance ABM in their organization.

Sales professionals aiming to build stronger relationships with high-value accounts.

Business owners or executives wanting to drive revenue growth with focused marketing efforts.

Digital Marketers who want to enhance their careers

Why Take This Course:

Learn from real-world examples and case studies from top companies.

Get hands-on practice with tools and techniques for scaling ABM campaigns.

Stay ahead of the curve with ABM strategies tailored for 2025 and beyond.

Join now and transform your B2B marketing approach to unlock higher engagement, faster deal cycles, and increased revenue. Let’s make ABM work for you!

No prior ABM experience is needed – this course is beginner-friendly!
Basic understanding of marketing concepts will be helpful but not mandatory.
Access to a computer with an internet connection for hands-on practice.
Willingness to learn and apply new B2B marketing strategies.

Digital marketers
Sales Managers
Data Analysts
Marketing analyst

Section 1 : Introduction to Account Based Marketing 7 Lectures 00:30:10
Lecture 1 :
Introduction to Account Based Marketing Preview
Lecture 2 :
ABM - A Strategic Approach
Lecture 3 :
ABM Vs Traditional Marketing
Lecture 4 :
Unlocking the power of ABM in B2B
Lecture 5 :
Exploring Strategic ABM
Lecture 6 :
Understanding ABM Lite
Lecture 7 :
Unlocking Programmatic ABM Strategies
Section 2 : Building an ABM Framework 8 Lectures 00:51:58
Lecture 1 :
Understanding ABM Framework
Lecture 2 :
Identifying the Target Account for Effective ABM Strategies
Lecture 3 :
Finding Target Accounts for ABM
Lecture 4 :
Crafting ICP for ABM Success.
Lecture 5 :
Mastering Personalization for ABM
Lecture 6 :
Effective Personalized Outreach for ABM
Lecture 7 :
Engaging Decision Makers in ABM
Lecture 8 :
Successful ABM Framework
Section 3 : Implementing and Scaling ABM Campaigns 7 Lectures 00:38:20
Lecture 1 :
Design Effective ABM Campaigns
Lecture 2 :
Inspiring ABM campaigns to Drive Results
Lecture 3 :
Aligning Sales and Marketing Goals for Success
Lecture 4 :
Enhancing Communication Workflow for Success
Lecture 5 :
Scaling Your ABM Strategies
Lecture 6 :
Scaling Programmatic ABM
Lecture 7 :
Implementing and Scaling ABM Campaigns
Section 4 : Measuring and Optimizing ABM Results 5 Lectures 00:24:26
Lecture 1 :
Accessing ABM Campaign ROI
Lecture 2 :
Essential ABM Tracking Tools Explained
Lecture 3 :
Analyze ABM Insights For Success.
Lecture 4 :
Refining Your ABM Strategies For Success
Lecture 5 :
Testing ABM Messaging For Maximum Impact
Section 5 : Other Important Information About ABM 2 Lectures 00:10:10
Lecture 1 :
Key KPIs For ABM
Lecture 2 :
Exploring High Demand Jobs on ABM

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Gopaluni Sai Karthik,

328 Course Views

7 Courses

I aim to share my expertise and work experience through course modules designed to help those in the early stages of their careers. These modules will cover the practical applications of AI in digital marketing, providing valuable insights and strategies for maximizing business outcomes.