Digital Marketing Mastery: From Plan to Promotion

Your Ultimate Playbook for Effective Digital Marketing Strategies – No Experience Required

Created by : Rated :4.8 238 views

Last Updated: 2024-11-08 04:11:58 English Course Type: Self Learning

Know how to create an Ideal Customer Persona for their business
Have clear Brand Messaging
Be able to Implement Campaigns for Brand Awareness and Sales Promotion
Have in place a Marketing Playbook for their business

Welcome to 'Modern Marketing Mastery: From Plan to Promotion'

Join Gordon, a seasoned marketing expert with 25 years of experience, in this comprehensive course designed to take you from the basics of marketing to executing successful campaigns. Whether you're a beginner or looking to refine your skills, this course serves as your practical roadmap in the world of modern marketing.

Who Is This Course For?

Entrepreneurs and business owners seeking to develop effective marketing plans.
Beginners in marketing needing a step-by-step guide to start from scratch.
Professionals wanting to enhance their marketing skills with practical, real-world strategies.

What You Will Learn:

Creating Customer Avatars: Learn to identify and understand your ideal customer.
Developing Marketing Plans: Step-by-step guidance on crafting effective marketing strategies.
Brand Awareness Campaigns: Techniques to boost your brand's visibility and reach.
Sales Campaign Creation: Tips on building campaigns that convert and sell.
Applying Learning: Practical examples and exercises to apply your new knowledge immediately.

What We Will Discover Together:

Collaborative Customer Avatar Creation: Together, we'll dive into the process of identifying and understanding your ideal customer. This exploration isn't just about theories; it's a hands-on experience where we'll create customer avatars based on real-world scenarios in a very easy way.

Joint Development of Marketing Plans: We'll step into the world of marketing strategy development. This segment involves crafting marketing plans, where we'll provide ideas, critique, and refine our strategies.

Creating Impactful Brand Awareness Campaigns: Let's explore the art of increasing your brand's visibility together. We'll examine successful campaigns, discuss various techniques, and provide ideas for creating impactful brand awareness strategies that resonate in today's market.

Sales Campaign Workshop: Building effective sales campaigns is a skill we'll develop. We'll look at examples of a campaign, dissecting what works and why. Then, we'll apply these insights to create our own sales campaigns.

Applying Our Learning in Real-Time: Our journey includes practical application of the concepts we learn. We'll engage in exercises and real-life examples, ensuring that you can immediately apply your newfound knowledge and skills in your own context. This hands-on approach aims to solidify your learning and boost your confidence in marketing and selling.

Course Structure:

Duration: 3 hours
Modules: 6 Modules, each offering actionable insights and strategies.
Interactive Examples: Hands-on examples to apply concepts in real-time.

Meet Your Instructor:

Gordon: With 25 years of experience in crafting successful marketing campaigns, Gordon is a master of modern marketing techniques. He brings his wealth of knowledge to this course, making complex concepts accessible to all.

Why Choose This Course?

Practical Playbook: Designed as a comprehensive guide, even for beginners that takes you step by step through the process.
Real-World Application: Learn and apply concepts through practical examples.
Expert Insights: Gain from Gordon's extensive experience in various marketing facets.

Enroll Now! Join 'Modern Marketing Mastery: From Plan to Promotion' and embark on your journey to becoming a marketing expert. Let this course be your companion in creating a successful marketing strategy for your business.

This course will cover complete aspects of creating a Marketing Playbook so it is suitable for beginners right up to experienced Marketers.

Business Owners who want to create a Marketing Plan to increase their customer base and revenue.
Marketing Professionals who want to enhance their marketing knowledge and skills.

Section 1 : Digital Marketing Mastery 6 Lectures 02:55:38
Lecture 1 :
Introduction Preview
This course is for people who want to improve their marketing skills and increase their business. People who will benefit from this course include, Small business owners who want to create a marketing plan to increase their customer base and revenue, Marketing professionals who want to enhance their marketing knowledge and skills to stay competitive in their field, Startups that need guidance in creating a successful marketing strategy to establish themselves in their market, Freelancers or consultants who offer marketing services and want to improve their marketing skills and knowledge to better serve their clients and Business students or professionals who want to gain a comprehensive understanding of marketing strategy and execution. If you fit one of these descriptions, you will find a course that is roadmap based in that it will take you from the beginning to the end of the process, practical in that you will see a step by step process that you can use and implementable, you will be able to put the steps in place starlight away. The course contains a series of short videos dealing with each step in the process: creating your ideal customer avatar, building your brand messaging, creating content, organising and scheduling your promotions and converting prospects into customers. Also includes is a workbook to allow you to build your marketing actions as you go with guidance at each stage to help you to do that.
Lecture 2 :
Create your Avatar
In this section we will look at what an ideal Prospect Customer Profile is. Why should you create an ideal prospect profile? We will clarify the benefits of doing this. We then go through how to create this profile, building an Avatar for your business. I then go through an example showing step by step how to do it for yourself. Following the video lecture you will be able to go to the workbook to complete the exercise for yourself and your own business.
Lecture 3 :
Branding
Let's look at Brand Messaging and it's importance for each business whether big or small. We detail the steps to take to build your brand message. You will see how to determine the key features of your business and how to identify and explain the benefits of these features to your customers. Using our example you will see how to use this process to build your own Brand Messaging. We finish up with an understanding of the golden rule of branding.
Lecture 4 :
Content Creation
Having completed the first two steps, we will now create our content. We will organise the content into two Content Pillars, 1. Your expertise and 2. Customer Wants and Needs. We will set out the two step process to build awareness and interest and then sell.
Lecture 5 :
Campaigns
We are going to learn about the importance of Leads. We will cover the process of building leads and follow this into converting leads to sales. You will see examples of ads for building awareness and sales.
Lecture 6 :
Implementation
Vital with any new knowledge or method is the ability to implement and put the knowledge gained into action. Here we will lay out a 12 week organised campaign with a schedule that covers two promotional posts per week. You will organise to run your campaign and come out of the module with an implementable plan in place for yourself.

How do i access the course after purchase?
It's simple. When you sign up, you'll immediately have unlimited viewing of thousands of expert courses, paths to guide your learning, tools to measure your skills and hands-on resources like exercise files. There’s no limit on what you can learn and you can cancel at any time.
Are these video based online self-learning courses?
Yes. All of the courses comes with online video based lectures created by certified instructors. Instructors have crafted these courses with a blend of high quality interactive videos, lectures, quizzes & real world projects to give you an indepth knowledge about the topic.
Can i play & pause the course as per my convenience?
Yes absolutely & thats one of the advantage of self-paced courses. You can anytime pause or resume the course & come back & forth from one lecture to another lecture, play the videos mulitple times & so on.
How do i contact the instructor for any doubts or questions?
Most of these courses have general questions & answers already covered within the course lectures. However, if you need any further help from the instructor, you can use the inbuilt Chat with Instructor option to send a message to an instructor & they will reply you within 24 hours. You can ask as many questions as you want.
Do i need a pc to access the course or can i do it on mobile & tablet as well?
Brilliant question? Isn't it? You can access the courses on any device like PC, Mobile, Tablet & even on a smart tv. For mobile & a tablet you can download the Learnfly android or an iOS app. If mobile app is not available in your country, you can access the course directly by visting our website, its fully mobile friendly.
Do i get any certificate for the courses?
Yes. Once you complete any course on our platform along with provided assessments by the instructor, you will be eligble to get certificate of course completion.
For how long can i access my course on the platform?
You require an active subscription to access courses on our platform. If your subscription is active, you can access any course on our platform with no restrictions.
Is there any free trial?
Currently, we do not offer any free trial.
Can i cancel anytime?
Yes, you can cancel your subscription at any time. Your subscription will auto-renew until you cancel, but why would you want to?

Nancy Mouton NYNCA,

2813 Course Views

4 Courses

As a Leadership and Executive Coach, Nancy is a highly skilled professional with a proven track record of success in leadership and management. With extensive experience coaching and training CEOs and executive leaders, she is an expert in creating empathic and goal-oriented workplaces that inspire commitment, motivation, and job satisfaction. Nancy is a skilled problem-solver who is experienced in analysing the root cause of problems and developing practical solutions that tackle the issue at its core. She is an expert in developing empathic communication and motivational skills in individuals and teams to help them achieve their goals and improve their performance. With experience in technical management and quality assurance, Nancy has a wealth of knowledge in coaching and motivating production staff to work in alignment with company policies and multiple quality standards. She is skilled in finding practical solutions to problems and analysing systems and procedures to identify areas for improvement. Nancy is an excellent trainer who has trained colleagues and production staff to build skills and confidence, improve efficiency, streamline processes, and optimise output. As a team leader, Nancy has been responsible for the logistics department, the sampling department, and the Eukaryotic Cell Production team. She is a detail-oriented professional with a focus on efficiency who has successfully planned and executed production runs. She is also experienced in collaborating to manage the start-up of an automated process of Eukaryotic Cell Production, leveraging technology and expertise to achieve optimal results. Overall, Nancy is an exceptional Leadership and Executive Coach who is experienced in coaching and training CEOs and executive leaders. With her excellent communication skills and ability to build strong relationships with clients, Nancy is a valuable asset to any organization looking to improve its leadership and management capabilities.